Our Story

Your DNA is Your Coach.
Let's Listen.

From competitive bodybuilding and Sunday league football to revolutionising how athletes train. This is the story of why we founded SportGene.

Chapter 01

A Lifetime of Learning

For me, fitness has never been just a hobby—it's been a lifelong obsession.

My name is Justin Johnson, and like many, my journey began in the gym with a desire to push my limits. This led me to the competitive stage of natural bodybuilding with the Natural Physique Association (NPA). In a world where shortcuts are common, the NPA's commitment to being completely drug-free, verified by polygraph and rigorous testing, taught me a fundamental lesson: true performance comes from disciplined training, precise nutrition, and a deep understanding of your own body.

That discipline carried onto the football pitch. For years, I coached young children, sharing my passion for the game. But I didn't stop coaching them—I kept playing myself, competing in Sunday league football right up until I was 48. My weeks were a blur of activity, often training or playing up to five times a week, including competitive matches on both Saturday and Sunday.

Justin in Competition [Add competition photo]
Natural Physique Association competitor — drug-free verified
20+ Years Bodybuilding
48 Years Playing Football
Training Sessions Weekly
Sunday League Action [Add team photo]
Chapter 02

The Question That Changed Everything

"How do you do it? How can you play so much when it takes us a full week just to recover?"

— Teammates & Colleagues

Time and again, teammates and colleagues would ask the same question. My answer was always the same:

"Your body is incredibly adaptive. It rises to the challenge you set for it. If you tell it it has a week to recover, it will take a week."

But I knew there was more to it. I saw too many people trapped in a frustrating cycle of under-eating and over-training, wondering why their hard work wasn't paying off. My wife and I, who share this passion for fitness, had already founded companies like Theorem Metabolic and Essex Bloods, always searching for that next level of insight.

We realised that to truly help people achieve their best, we had to look beyond the visible and dive into the hidden blueprint of performance.

Chapter 03

The Science of You

That search led us to a revolutionary frontier: sports genomics.

30-60%
of athletic performance is genetic
50
most influential SNPs analysed

The science is clear—your genes don't just determine your eye colour; they have a remarkable influence on your athletic potential. This was the "aha!" moment. The answer to why some people recover faster, build strength more easily, or have endless endurance wasn't a mystery. It was written in their DNA.

We founded SportGene to make this science accessible. We use advanced AI to analyse the top 50 most influential Single Nucleotide Polymorphisms (SNPs)—tiny variations in your genetic code. We don't just look at them in isolation; our technology identifies how they group together in "clusters" to provide a holistic view of your unique genetic profile.

The result? Unprecedented insight into how your genes impact your training, endurance, strength, recovery, injury risk, and potential gains.

Chapter 04

The Creatine Conundrum

A Story in Your Genes

The Responder

Swears by creatine, calling it a game-changer. Sees real strength gains and faster recovery.

The Non-Responder

Takes it and feels... nothing. Might as well be swallowing a placebo.

30% of people of European descent have a gene variant that means they will get zero benefit from creatine supplementation.

This is the power of SportGene. We help you stop guessing and start spending your time and money on what actually works for your body. We provide the knowledge to train smarter, recover stronger, and excel in areas you might never have expected.

Laboratory Analysis [Add lab photo]
Our Mission

Unlock Your Potential

Every Athlete

From the weekend warrior to the elite competitor—everyone deserves access to their genetic story.

Ultimate Insider Information

Your own genetic story—the blueprint that makes you uniquely you.

True Potential

Understanding your body from the inside out to unlock what you're truly capable of.

At SportGene, our mission is to empower every athlete with the ultimate insider information: their own genetic story. We believe that by understanding your body from the inside out, you can finally unlock your true potential.

Are You Ready to Be Better Informed?

Join thousands of athletes who have discovered their genetic edge.

Discover Your Genetic Edge
UK Laboratory Processed
Results in 2-3 Weeks
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